Having trouble memorizing all the different recommended image sizes for social media platforms? Don’t worry you’re not the only one. Using the right sized images on social media is extremely important when promoting yourself, business or brand. Find below the best sizes to use on Instagram, Facebook, Twitter, TikTok, LinkedIn, YouTube, Pinterest.
Instagram 2020 Social Media Size Guide
There are currently 200 million Instagram users visiting at least one business profile a day. Why wouldn’t you want your profile to stand out with compelling, high-quality, and properly sized images? There are three orientations to choose from for static posts and unlimited creativity available for Instagram Stories and IGTV. Make the most of this visual platform by using image and video sizes that maximize the space available on news feeds.
Instagram profile picture size: 110 x 110
Instagram photo sizes: 1080 x 1080 (square), 1080 x 566 (landscape), 1080 x 1350 (portrait)
Instagram Stories size: 1080 x 1920
Minimum Instagram video sizes: 600 x 600 (square), 600 x 315 (landscape), 600 x 750 (portrait), 600 x 700 (Carousel video dimensions)
Maximum Instagram video length: 60 seconds
Minimum Instagram image ad size: 500 pixels wide
Instagram photo thumbnails: 161 x 161
Instagram ads size: 1080 x 566 pixels (landscape), 1080 x 1080 pixels (square)
Instagram IGTV video size: 1080 x 1920
Facebook 2020 Social Media Size Guide
Whether being accessed through a desktop or mobile device, Facebook is still the leader when it comes to popularity of a social media platform. Facebook has over 2.41 billion active monthly users which translates to be the platform with the most reach opportunity. It’s imperative to communicate effectively with high quality imagery as this platform becomes more visual-based each year.
Facebook profile picture size: 180 x 180
Facebook cover photo size: 820 x 462
Facebook link image size: 1200 x 630
Facebook image post size: 1200 x 630
Facebook event image size: 1920 x 1080
Facebook video size: 1280 x 720
Maximum Facebook video length: 240 minutes
Facebook ad size: 1200 x 628
Facebook video ad size: 1280 x 720
Facebook Story ad size: 1080 x 1920
Facebook group cover image size: 1640 x 922
Facebook messenger image ad size: 1200 x 628
Twitter 2020 Social Media Size Guide
Fact: 500 million Tweets are sent per day. Since Tweets with images get retweeted 150% more than those without, you definitely want to make sure that your content stands out by using the proper image sizes.
Twitter profile picture size: 400 x 400
Twitter header size: 1500 x 500
Twitter post image size: 1024 x 512
Twitter card image size: 1200 x 628
Twitter video size: 720 x 720 (square), 1280 x 720 (landscape), 720 x 1280 (portrait)
Maximum Twitter video length: 140 seconds
Twitter ad size (image): 800 x 428
Twitter ad size (video): 720 x 720 (square), 1280 x 720 (landscape), 720 x 1280 (portrait)
TikTok 2020 Social Media Size Guide
TikTok has become the leader in engagement rate-per-post on all social media platforms. This platform has rapidly become more and more popular for brands to advertise on in order to reach Gen Z and Millennials.
TikTok Video length: 1080 x 1920, maximum 15 seconds recommended.
TikTok Profile photo 200 x 200
LinkedIn 2020 Social Media Size Guide
Just because LinkedIn is a business-centric platform doesn’t mean you should skip utilizing great visuals to accompany your profile and posts. A LinkedIn profile with stunning (and properly sized) images can go a long way when promoting yourself or your brand. Images on LinkedIn should be polished and professional.
Personal Profile:
LinkedIn profile picture size: 400 x 400
LinkedIn background photo size: 1584 x 396
LinkedIn post image size: 1200 x 1200 (desktop) 1200 x 628 (mobile)
LinkedIn link post size: 1200 x 628
LinkedIn video size: 256 x 144 (minimum) to 4096 x 2304 (maximum)
Maximum LinkedIn video length: 10 minutes
Company Pages:
LinkedIn company logo size: 300 x 300
LinkedIn cover photo size: 1536 x 768
LinkedIn Dynamic Ads size: 100 x 100 (company logo)
LinkedIn Sponsored Content image size: 1200 x 627
LinkedIn Hero image size: 1128 x 376
LinkedIn Business Banner image: 646 x 220
YouTube 2020 Social Media Size Guide
If you or your brand is creating video content, then you’d have to be insane to not be uploading it to YouTube. YouTube is the second most popular search engine after Google. YouTube is a visual-heavy platform and an incredible advertising tool. Make the most of it by using the right sized images and video.
YouTube Channel cover picture: 2560 x 1440 pixels (desktop) and 1546 x 423 pixels (smartphones)
YouTube Display ads: 300 x 250
YouTube Overlay ads: 480 x 60
YouTube Companion banner ads: 300 x 250 pixels
YouTube Skippable video ads length: 6 – 20 seconds
YouTube Non-skippable video ads length: 12 seconds to 3 minutes (30 seconds is recommended)
YouTube Bumper video ads length: 6 seconds
YouTube Standard video: 1280 x 760 pixels
Pinterest 2020 Social Media Size Guide
Pinterest is one of the most strategic visual platforms available providing awesome SEO value to your online content. About 250 million users every month search Pinterest to find inspiration. Instead of thinking horizontally, you need to think vertically with your pictures and graphics.
Pinterest Profile picture: 165 x 165
Pinterest Board Display image: 222 x 150
Pinterest Standard Pin size: Vertical images 1000 x 1500
Pinterest Video specs: square (1:1) or vertical (2:3, 9:16) Length: Minimum 4 seconds, maximum 15 minutes
Pinterest Promoted Video: square (1:1) or widescreen (16:9) Length: Minimum 4 seconds, maximum 15 minutes
Pinterest Promoted carousels: 2-5 images per carousel, aspect ratio: 1:1 or 2:3
As a Digital Marketing and Social Media Strategist, I am committee to the success of my clients. I hope this guide helps you to determine the best way to represent yourself, business or brand visually on social media platforms throughout the 2020 year.