The need for a powerful visual presence on social media has become inevitable. In order to boost your brand, business or personal profiles, it is key that you effectively create outstanding visual content in the form of videos and photography. Each platform has a series of recommended image/video sizes that typically are tweaked annually. Below, you will find the best sizes to use on Instagram, Facebook, Twitter and more throughout 2021.
Instagram Size Guide
Instagram is a platform that is entirely based on visuals. Instagram has reached the 1 billion monthly active user mark and 500 million use it everyday. Moreover, according to Facebook, Instagram assists 80% of Instagrammers decide whether to buy a product or service (2019) and 50% of Instagram users follow at least one business (2018). That is why 71% of US businesses claim that they use Instagram for business (2018). These statistics support and suggest that using the right sized visuals on this platform is a make or break decision. Make the most of this visual platform by using image and video sizes that maximize the space available on news feeds.
Instagram profile photo size: 320 x 320 pixels.
Instagram image sizes for feed photos:
Landscape: 1080 x 566 pixels
Portrait: 1080 x 1350 pixels
Square: 1080 x 1080 pixels
Supported aspect ratios: Anywhere between 1.91:1 and 4:5
Recommended image size: Width of 1080 pixels, height between 566 and 1350 pixels (depending on whether the image is landscape or portrait)
Instagram image sizes for thumbnails:
Display size: 161 x 161 pixels.
Recommended upload size: 1080 pixels wide.
Instagram Stories image size: 1080 x 1920 pixels
Instagram carousel image sizes:
Landscape: 1080 x 566 pixels
Portrait: 1080 x 1350 pixels
Square: 1080 x 1080 pixels
Aspect ratio: landscape (1.91:1), square (1:1), vertical (4:5)
Recommended image size: Width of 1080 pixels, height between 566 and 1350 pixels (depending on whether the image is landscape or portrait)
Instagram ads image sizes:
Landscape: 1080 x 566 pixels
Square: 1080 x 1080 pixels
Minimum width: 320 pixels
Maximum width: 1080 pixels
Supported aspect ratios: Anywhere between 1.91:1 and 4:5
Image sizes for Instagram Stories ads: 1080 x 1920 pixels
Twitter Size Guide
Although Twitter has become the go-to social network for users to access breaking news, the Blue Bird platform is also a powerful outlet for businesses and brands. With 330 million monthly active users, four out of ten Twitter users report purchasing something after seeing it on Twitter. Consequently, 67 percent of all B2B businesses are using Twitter for marketing. Properly promote your brand/business by using the optimal image/video sizes.
Twitter image sizes for profile photos: 400 x 400 (recommended)
Minimum image size: 200 by 200 pixels
Maximum file size: 2MB
Twitter image size for header photos: 1500 x 500 pixels (recommended)
Twitter images sizes for in-stream photos: 1024 x 512 pixels (recommended)
Minimum size: 440 x 220 pixels
Recommended aspect ratio: 16:9
Supported formats: GIF, JPG and PNG
Maximum file size: Up to 5MB for photos and GIFs on mobile. Up to 15MB on the web.
Twitter card image size:
Minimum size: 120 x 120 pixels
Supported formats: GIF, JPG, PNG
Maximum file size: 1MB
Twitter image sizes for fleets: 1080 x 1920 pixels
Twitter image sizes for ads:
Single and multi-image tweets: Minimum 600 x 335 pixels, but use larger images for the best results.
Website card image: 800 x 418 pixels for 1.91:1 aspect ratio. 800 x 800 for 1:1 aspect ratio. Max file size of 20MB.
App card image: 800 x 800 pixels for 1:1 aspect ratio. 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 3MB.
Carousels: 800 x 800 pixels for 1:1 aspect ratio. 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 20MB for 2-6 image cards.
Direct Message card: 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 3MB.
Conversation card: 800 x 418 pixels for 1.91:1 aspect ratio. Max file size of 3MB.
Facebook Size Guide
Facebook is indisputably the leader of all social media platforms. With 2.74 billion monthly active users, the American giant is definitely deemed as a real gold mine for brands and businesses. It’s imperative to communicate effectively with high quality imagery/videos as this platform becomes more visual-based each year.
Facebook image sizes for profile photos: 170 x 170 pixels (on most computers) and 128 x 128 pixels on smartphones
Facebook image sizes for cover photos: 851 x 315 pixels (recommended)
Display size desktop: 820 x 312 pixels
Display size smartphone: 640 x 360 pixels
Minimum size: 400 x 150 pixels
Ideal file size: Less than 100KB
Facebook image sizes for posts and timeline photos:
Recommended size: 1200 x 630 pixels
Minimum size: 600 x 315 pixels
Facebook image sizes for event cover photos: 1200 x 628 pixels (recommended)
Facebook image sizes for panorama or 360 photos:
Minimum image size: Facebook says that it should be “30,000 pixels in any dimension, and less than 135,000,000 pixels in total size.”
Aspect ratio: 2:1
Facebook image sizes for Facebook Stories: 1080 x 1920 pixels (recommended)
Facebook image sizes for ads:
Sizes for Facebook Feed ads: At least 1080 x 1080 pixels. Minimum size 600 x 600 pixels. Ratio 1.91:1 to 1:1. Maximum file size of 30 MB.
Sizes for Facebook Right Column ads: At least 1080 x 1080 pixels. Minimum size 254 x 133 pixels. Ratio 1:1. (Remember: These are a desktop-only ad format.)
Facebook image sizes for Instant Articles: At least 1080 x 1080 pixels. Ratio 1.91:1 to 1:1. Maximum file size of 30 MB.
Image sizes for Facebook Marketplace ads: At least 1080 x 1080 pixels. Ratio 1:1. Maximum file size of 30 MB.
Image sizes for Facebook Search: At least 1080 x 1080 pixels. Minimum size 600 x 600 pixels. Ratio 1.91:1 to 1:1. Maximum file size of 30 MB.
Facebook image sizes for Sponsored Messages: At least 1080 x 1080 pixels. Ratio 1.91:1 to 1:1. Maximum file size of 30 MB.
Sizes for Messenger inbox ads: At least 1080 x 1080 pixels. Ratio 1:1. Minimum size 254 x 133 pixels. Maximum file size of 30 MB.
Sizes for Messenger Stories ads: At least 1080 x 1080 pixels. Ratio 9:16. Minimum width of 500 pixels.
LinkedIn Size Guide
The leading business-centric social media platform (AKA LinkedIn) has increasingly been adding visual based features, like Stories, for users to take advantage of. A LinkedIn profile with stunning (and properly sized) images can go a long way when promoting yourself or your brand. LinkedIn visuals should be polished and professional.
LinkedIn image sizes for profile photos: 400 x 400 pixels or larger (recommended)
LinkedIn image sizes for profile cover photos: 1584 x 396 pixels (recommended)
Aspect ratio: 4:1
LinkedIn image sizes for company pages:
Company logo size: 300 x 300 pixels
Page cover image size: 1128 x 191 pixels
Life tab main image size: 1128 x 376 pixels
Life tab custom modules image size: 502 x 282 pixels
Life tab company photos image sizes: 900 x 600 pixels
Square logo: At least 60 x 60 pixels
LinkedIn image sizes for blog post link images: 1200 x 627 pixels (recommended)
LinkedIn custom image size for sharing a link in an update: 1200 x 627 pixels (recommended)
LinkedIn Stories image sizes:
Aspect ratio: 9:16
Resolution: 1080 x 1920 pixels
File types: JPEG and PNG
LinkedIn image sizes for ads:
Company logo size for ads: 100 x 100 pixels
Spotlight ads logo size: 100 x 100 pixels
Spotlight ads custom background image: 300 x 250 pixels
Sponsored content images: 1200 x 627 pixels (1.91:1 aspect ratio)
Sponsored content carousel images: 1080 x 1080 pixels (1:1 aspect ratio)
Pinterest Size Guide
Did you know 8 out of 10 Pinterest users bought a product based on content from a brand’s Pinterest account? Leveraging this social media platform in your brands social media marketing strategy not only supports SEO efforts, but also helps with brand exposure and sales. Think vertical when planning your visuals.
Pinterest image size for profile photo: 165 x 165 pixels (recommended)
Pinterest image size for profile cover photo: 800 x 450 pixels (at minimum)
Pinterest image sizes for Pins:
Aspect ratio: 2:3 (recommended)
Square pins: 1000 x 1000 pixels
Recommended size: 1000 x 1500 pixels
Max file size: 20MB
Pinterest image sizes for collections Pins:
Aspect ratio: 1:1 (recommended) or 2:3
Recommended size: 1000 x 1000 pixels or 1000 x 1500 pixels
Max file size: 10MB
Pinterest image size for Story Pins:
Aspect ratio: 9:16
Recommended size: 1080 x 1920 pixels
Max file size: 20MB
Pinterest image sizes for ads and carousels:
App install ads: Same specs as standard Pins. A 2:3 aspect ratio is recommended. 1000 x 1500 pixels recommended.
Carousel Pins and ads: An aspect ratio of either 1:1 or 2:3. 1000 x 1500 pixels or 1000 x 1000 pixels recommended. Up to 5 images can be included in a carousel.
Shopping ads: Same specs as standard Pins. A 2:3 aspect ratio is recommended. 1000 x 1500 pixels recommended.
Snapchat Size Guide
Did you know it would take you 10 years to view all the photos shared on Snapchat in the last hour? Snapchat remains a powerful social media platform in 2021. Businesses and brands continue to flock to Snapchat for advertising to Millennials and Gen Z.
Snapchat ads image size: 1080 x 1920 pixels (at minimum)
Aspect ratio: 9:16
File type: JPEG or PNG
Maximum file size: 5MB
Snapchat Geofilter image size: 1080 x 1920 (at minimum)
Aspect ratio: 9:16
File type: JPEG or PNG
Maximum file size: 5MB
YouTube Size Guide
When it comes to advertising through videos, Youtube is second to none. Youtube has 2 billion users worldwide and comes just after Facebook as the most popular social media platform worldwide. If you use Youtube as a platform to promote your brand/business, then you’ve made a great choice! 90 percent of people say that they discover new brands and products on Youtube. Make sure that you make advantage of this video platform by using the correct image and video sizes.
YouTube profile photo size: 800 x 800 pixels (recommended)
YouTube banner image size: 2048 x 1152 pixels (at minimum)
Aspect ratio: 16:9
Minimum area for text and logos without being cut off: 1235 x 338 pixels
Maximum file size: 6MB
YouTube video size: 1280 x 720 pixels (at minimum)
TikTok Size Guide
TikTok has officially 800 million monthly active users, and is expected to reach the 1 billion user milestone in 2021. If your brand/business is targeting Gen Z then TikTok should be absolutely an imperative requirement in your digital marketing strategy.
TikTok profile photo size: 20 x 20 pixels (minimum size to upload)
TikTok video size: 1080 x 1920
Bookmark this article to ensure you are always using the proper sizes throughout 2021 for your images/videos on social media platforms!