PROJECT SAMPLES


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MASERATI | ALFA ROMEO OF ST. PETE

Role: Social Media Manager for Instagram and Facebook. Digital adviser for overall digital marketing activities.

Task: Increase engagement, create content strategy, monitor and grow accounts

Results:

- Increased FB page views by 183%
- Increased FB page likes by 7,383%
- Increased FB post engagement by 267%
- Increased FB reach by 195%


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COLLEGE HUNKS HAULING JUNK AND MOVING

Role: Social Media Manager for Instagram and Facebook South Tampa territory

Task: Maintain social media presence/brand awareness, create content strategy, monitor FB account and grow Instagram account, drive traffic to the website via social paid/organic methods

Results:

- Q1 2017 33K+ CTR to landing page via social media posts and advertisements

- Increased FB page views by 54%

- Increased FB page total reach by 221%

- Organically Increased FB posts by 77%

- Before January 2017 there was no Instagram presence and the only FB posting was done sporadically by corporate


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The Holiday Gift Market Presented By Publix

Overview: Every November The Junior League of Tampa holds its largest fundraising event of the year, The Holiday Gift Market (HGM) presented by Publix. The event provides a unique shopping experience with over 200 merchants selling everything from clothing, jewelry, and handbags to food, art and children’s items. Net proceeds of the event fund the League’s community projects and programs around Tampa Bay.

Task: Create a robust social media strategy to support The Holiday Gift Market presented by Publix

Role: Social Media Manager for Instagram and Facebook. Responsibilities include:

- Content creation / execute posting schedule (internal and external platforms) - Coordinate with HGM committee members on post requirements (sponsors, merchants, media outlets)
- Social advertisement creation and placement
- Answer questions from social media community regarding HGM
- Interact with shoppers and merchants via social media (development of HGM digital community)
- During HGM lead a team of volunteers in content creation for HGM coverage and in preparation for HGM 2019 marketing:
- Facebook Live/Instagram Live
- Photography/video/boomerangs
- Instagram stories

Results:
The 2019 Holiday Gift Market was the most successful HGM to date. HGM raised $587,833 for The Junior League of Tampa’s community projects/programs.

- Facebook Reach rose 39.51% YOY (680,169 vs 948,904 unique users)
- Facebook Ticket Sales Campaign (Traffic)
- 249,367 Impressions
- 2.65% CTR

- Over 3,000 Bit.ly link clicks from organic social posts to Eventbrite (tickets)
- Instagram stories reaching over 500 people per post


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JOE’S EATS AND SWEETS

Role: Social Media Manager for Facebook (including social advertising campaigns and Snapchat filter)

Task: Maintain social media presence/brand awareness, create content strategy, monitor FB account, drive traffic from beach to storefront

Results: Before June 1, 2016 there was virtually no posting on the FB page and now there are 3-5 posts per week with a variety of content surrounding ice cream and the location

Geo-fenced Snapchat filter to drive awareness of the storefront to beachgoers

- 70.1K views
- 5.2K Impressions
- 1.7K Conversions


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INTERNATIONAL CULINARY TOURS

Role: Social Media Manager for Instagram and Facebook (including social advertising campaigns)

Task: Create social media presence/brand awareness, create content strategy, monitor and grow accounts, drive traffic to the website via social paid/organic methods

Results:

- 120K+ target audience impressions via FB advertising
- Increased website traffic by 307.8%
- Monthly reach continues to increase on Instagram and FB by a min. of 50%


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WATSON KITCHEN

Role: Social Media Manager for Instagram and Facebook

Task: Increase engagement, create content strategy, monitor and grow accounts

Results:

- Organically Increased FB page views by 59%
- Organically Increased FB page likes by 200%
- Organically Increased FB post engagement by 47%
- Organically Increased FB page video views by engagement by 4,700%